City of Miami Gardens
Event Promotion + Coverage + Videography
Spring 2024
The City of Miami Gardens is Florida’s largest predominantly African-American municipality and the state’s most vibrant majority-Black city. Known for its deep cultural pride and connection to community, Miami Gardens stands as a beacon of Black excellence and creativity, home to the legendary Jazz in the Gardens, one of the largest jazz and R&B festivals in South Florida, drawing tens of thousands each year.
THE IMPACT
While partnering directly with Councilman Reggie Leon, Councilwoman Linda Julien, and city officials, our agency has led creative campaigns that merge culture, civic engagement, and community health.
For the “Break Up With Your Cigarette” initiative, we handled event planning, branding, logo design, print collateral, and on-site coverage for a youth-centered anti-smoking campaign. To engage students, we produced a custom Jeopardy-style trivia game with prizes and incentives, turning an after-school program that averaged 10 students into a packed, standing-room-only event of over 40 active participants.
Post-campaign tracking showed a 300% increase in weekly attendance at the local community center and stronger youth participation across other park programs.
Our team also executed an exciting “Stash & Grab” campaign for Jazz in the Gardens, designing an interactive ticket hunt across Miami-Dade, Broward, and Palm Beach counties.
With over 100 hidden tickets, more than 5,000 total social media engagements, and a 32% spike in web traffic within two weeks, the campaign generated major buzz and contributed to a fully sold-out festival.
These creative activations not only boosted visibility and attendance but also deepened civic pride, positioning the City of Miami Gardens as a cultural leader that connects music, community, and meaningful public impact.