Escape The States
Event Coverage + Digital Storytelling + Sales
Summer 2024
Escape the States is a dynamic travel-lifestyle brand founded in 2020 that curates themed international getaways featuring by-day adventures and by-night parties for college grads, music and R&B lovers.
THE IMPACT
Following the success of our digital storytelling work with the Mayor of Miami Gardens, our team was tapped to lead the annual Escape the States campaign, a travel and lifestyle brand powered by DJ Boweezy and Councilman Reggie Leon.
In summer 2024, we were flown to Aruba to provide full-scale media coverage, including videography, raw footage, and photography across four days of events. Through real-time Instagram + Facebook posting, on-demand content delivery, and dynamic storytelling, the campaign generated massive engagement, growing the brand’s email list to over 2,130 subscribers and driving a complete sellout of the 2025 Colombia trip within just three days post-event.
Our visuals and strategy not only elevated Escape the States’ image but also expanded its reach by 1,400 new followers organically. The success cemented our partnership as one of the official media and strategy teams for the brand’s future destinations.