Eyes on Central is the only Black-owned optometry center in St. Petersburg, Florida, offering comprehensive eye care with a focus on community, accessibility, and style. The practice blends professional expertise with cultural pride, serving as a trusted vision destination for families and professionals alike in the Tampa Bay area.

THE IMPACT

Our agency was brought on to execute a 30-day campaign leading up to Eyes on Central’s official grand re-opening week (October 8–10) & the selling of limited designer frames, with one clear goal: get “at least 70 butts in seats during the reception and increase new patients,” as requested by our client.

We developed a complete digital marketing strategy, including a social media content calendar, filming schedule, email marketing, and caption writing optimized for engagement.

To expand reach authentically, we identified and secured 3 targeted barter-based influencer partnerships, offering free eye exams and Ray Ban Meta lenses in exchange for organic content creation.

Through high-impact videography, community-driven storytelling, and consistent posting, the campaign culminated in a packed re-grand-opening reception of over 85 attendees, featuring the St. Pete Chamber of Commerce and Councilman Corey Givens of St. Petersburg.

The results were outstanding with 37 new patient sign-ups, 180+ new social followers, and increased visibility primarily driven by word-of-mouth and social media engagement. The success reinforced Eyes on Central’s reputation as a thriving, community-rooted brand bringing vision and visibility to St. Pete.